Photography Sales – After the Post

Get a FREE Studio Die!

August’s Finao Flavor of the Month is STUDIO BRANDING. Marking your products with your company’s logo is not only something that will spread your brand in a targeted way to like-minded associates of your clients, but it reinforces the importance of professional photography and that professional-quality products that display that photography are also important andContinue reading “Get a FREE Studio Die!”

SAMPLE WEDDING ALBUMS

Finaon and accomplished photographer Bryan Caporicci is no stranger to selling albums in his photography business. He is the creator of “Sprouting Photographer“, an educational site dedicated to teaching photographers the business of of photography. We wanted to share one of his articles from that site that touches on a subject that’s obviously near andContinue reading “SAMPLE WEDDING ALBUMS”

Holiday Gift Giving: Portrait +

DON’T LEAVE MONEY ON THE TABLE! Now is the perfect time to reach out with special offers to your past clients. Many of them are probably looking for personalized gift ideas and are planning on spending this holiday season; your job is make sure those dollars are spent with your business rather than the bigContinue reading “Holiday Gift Giving: Portrait +”

Holiday Gift Giving: Wedding +

Help your clients give the gift that only they can give! The delivery of the bridal album to your clients should never be where it has to end! Make sure that your clients’ parents, grandparents, friends and other family members are covered with these great products: Parent books, wall portraits, and folios. Parent Albums areContinue reading “Holiday Gift Giving: Wedding +”

CHOICE: The Heart of Finao

I’ve spent 25 years in the album business and during most of that time I’ve wished I could talk directly to the brides, but professional album companies get censored by photographers. A bride gets to see what her photographer thinks she should see. The photographer says, “I don’t want choice. I offer my brides twoContinue reading “CHOICE: The Heart of Finao”

Selling Albums in your Photography Business

I received an email from a client who was commenting on an email she received from another album company. She felt that company was basically saying that photographers should sell albums at cost because albums are good for your business. I certainly won’t take any issue with albums being good for your business, they are. Continue reading “Selling Albums in your Photography Business”

Showing Sample Albums

Having enough samples in your studio to show a client the real depth and breadth of all the products you can offer them can be a challenge. For many, adequate display space, portability and expense can play against us here. Studio sample albums, for a realistic feel of the quality of construction of an item,Continue reading “Showing Sample Albums”