CHOICE: The Heart of Finao

I’ve spent 25 years in the album business and during most of that time I’ve wished I could talk directly to the brides, but professional album companies get censored by photographers.  A bride gets to see what her photographer thinks she should see.  The photographer says, “I don’t want choice.  I offer my brides twoContinue reading “CHOICE: The Heart of Finao”

Selling Albums in your Photography Business

I received an email from a client who was commenting on an email she received from another album company.  She felt that company was basically saying that photographers should sell albums at cost because albums are good for your business.  I certainly won’t take any issue with albums being good for your business, they are. Continue reading “Selling Albums in your Photography Business”

Photo Albums: Why CDs should be scratched.

I don’t own a DVD player. True.  I’m not tech savvy or an early adopter.  I just don’t have any need for a DVD player.  My computer is a MacBook Air and does not even have a DVD slot.  My TV is equipped with all kinds of fancy stuff that gives me unlimited access toContinue reading “Photo Albums: Why CDs should be scratched.”

How to Sell Portrait Albums

Albums and portraits are a perfect match in this digital world.  Far more images, and good images, are created in an average session than ever before.  That means more images your client wants.  And often that “want” turns into, “I want the digital negatives.” Include this with a session and kiss your money goodbye.  It’sContinue reading “How to Sell Portrait Albums”