FREE ADVERTISING

Sound good?  Why not?  Everybody likes free.  And advertising for your business surely can’t hurt. What if we offered you a billboard and placed that billboard in a place where you would be assured that people looking for your service would see it?  What if your clients actually paid for the billboard plus a niceContinue reading “FREE ADVERTISING”

Attract the photography clients you want

I’ve never met a photographer that had a goal to be the cheapest. I’ve never met a photographer who wanted to get the cheapest clients. In fact, quite the opposite is true.  As I speak with photographers I hear things like: I’m not where I want to be yet, but I’m getting there. I’m workingContinue reading “Attract the photography clients you want”

Is your album company/lab looking-out for your interests?

Do you think your album company or lab would put your interests ahead of their own?  Finao does.  Do you think your vendors would post this message on Facebook and turn down the business to protect the photographers who use their products?  Finao did. Question posted Sheri wrote: My photographer used you to make aContinue reading “Is your album company/lab looking-out for your interests?”

CHOICE: The Heart of Finao

I’ve spent 25 years in the album business and during most of that time I’ve wished I could talk directly to the brides, but professional album companies get censored by photographers.  A bride gets to see what her photographer thinks she should see.  The photographer says, “I don’t want choice.  I offer my brides twoContinue reading “CHOICE: The Heart of Finao”

Selling Albums in your Photography Business

I received an email from a client who was commenting on an email she received from another album company.  She felt that company was basically saying that photographers should sell albums at cost because albums are good for your business.  I certainly won’t take any issue with albums being good for your business, they are. Continue reading “Selling Albums in your Photography Business”

Photo Albums: Why CDs should be scratched.

I don’t own a DVD player. True.  I’m not tech savvy or an early adopter.  I just don’t have any need for a DVD player.  My computer is a MacBook Air and does not even have a DVD slot.  My TV is equipped with all kinds of fancy stuff that gives me unlimited access toContinue reading “Photo Albums: Why CDs should be scratched.”