August’s Finao Flavor of the Month is STUDIO BRANDING. Marking your products with your company’s logo is not only something that will spread your brand in a targeted way to like-minded associates of your clients, but it reinforces the importance of professional photography and that professional-quality products that display that photography are also important andContinue reading “Get a FREE Studio Die!”
Tag Archives: Photography Business
Growing your Photography Business? This FREE podcast will help! Learn the importance of offering printed albums.
Lean the importance of offering printed albums in your photography business. Not only are albums a key profit center, but they are truly irreplaceable generators for referrals. This 45 minute podcast will leave you with the confidence and a real starting point to either begin offering albums in your business, or move up to theContinue reading “Growing your Photography Business? This FREE podcast will help! Learn the importance of offering printed albums.”
Sound good? Why not? Everybody likes free. And advertising for your business surely can’t hurt. What if we offered you a billboard and placed that billboard in a place where you would be assured that people looking for your service would see it? What if your clients actually paid for the billboard plus a niceContinue reading “FREE ADVERTISING”
Attract the photography clients you want
I’ve never met a photographer that had a goal to be the cheapest. I’ve never met a photographer who wanted to get the cheapest clients. In fact, quite the opposite is true. As I speak with photographers I hear things like: I’m not where I want to be yet, but I’m getting there. I’m workingContinue reading “Attract the photography clients you want”
CHOICE: The Heart of Finao
I’ve spent 25 years in the album business and during most of that time I’ve wished I could talk directly to the brides, but professional album companies get censored by photographers. A bride gets to see what her photographer thinks she should see. The photographer says, “I don’t want choice. I offer my brides twoContinue reading “CHOICE: The Heart of Finao”
Selling Albums in your Photography Business
I received an email from a client who was commenting on an email she received from another album company. She felt that company was basically saying that photographers should sell albums at cost because albums are good for your business. I certainly won’t take any issue with albums being good for your business, they are. Continue reading “Selling Albums in your Photography Business”
Photo Albums: Why CDs should be scratched.
I don’t own a DVD player. True. I’m not tech savvy or an early adopter. I just don’t have any need for a DVD player. My computer is a MacBook Air and does not even have a DVD slot. My TV is equipped with all kinds of fancy stuff that gives me unlimited access toContinue reading “Photo Albums: Why CDs should be scratched.”