CHOICE: The Heart of Finao

I’ve spent 25 years in the album business and during most of that time I’ve wished I could talk directly to the brides, but professional album companies get censored by photographers.  A bride gets to see what her photographer thinks she should see.  The photographer says, “I don’t want choice.  I offer my brides twoContinue reading “CHOICE: The Heart of Finao”

Selling Albums in your Photography Business

I received an email from a client who was commenting on an email she received from another album company.  She felt that company was basically saying that photographers should sell albums at cost because albums are good for your business.  I certainly won’t take any issue with albums being good for your business, they are. Continue reading “Selling Albums in your Photography Business”

Selling Boudoir & Glamour Photography

Let’s talk glamour and boudoir sessions. These images tend to be of a more personal nature and the sale of wall portraits (the typical goal in portraiture) might be difficult, or even ill-advised.  With these types of sessions, a photographer can risk low or no sales if there is not a specific plan to makeContinue reading “Selling Boudoir & Glamour Photography”

CONTEST! Sue Bryce Marketing & Promotion on creativeLIVE

(Via creativeLIVE Blog) Sue Bryce challenged you to 28 days, now she’s back at creativeLIVE for you to challenge her with your biggest marketing problems during Marketing and Promotion with Sue Bryce! Sue is going to select marketing challenges from some of you and show you how to solve them with products created using theContinue reading “CONTEST! Sue Bryce Marketing & Promotion on creativeLIVE”

Showing Sample Albums

Having enough samples in your studio to show a client the real depth and breadth of all the products you can offer them can be a challenge.  For many, adequate display space, portability and expense can play against us here.  Studio sample albums, for a realistic feel of the quality of construction of an item,Continue reading “Showing Sample Albums”

Photography Education Guide (part 2)

Get Educated, Don’t Get Burned Seminars, workshops, online schools, online courses, mentor groups, universities…….what’s it all about and where do you get the most for your money? Missed part 1? Click here to read it first. The most difficult part of getting the information and instruction you are looking for is wading through the myriadContinue reading “Photography Education Guide (part 2)”

Photography Education Guide

Get Educated, Don’t Get Burned Seminars, workshops, online schools, online courses, mentor groups, universities…….what’s it all about and where do you get the most for your money? It seems like there are almost as many people trying to tell others how to be a photographer as there are photographers that are doing well.  That meansContinue reading “Photography Education Guide”

How to Sell Portrait Albums

Albums and portraits are a perfect match in this digital world.  Far more images, and good images, are created in an average session than ever before.  That means more images your client wants.  And often that “want” turns into, “I want the digital negatives.” Include this with a session and kiss your money goodbye.  It’sContinue reading “How to Sell Portrait Albums”

Response to “State of the Industry”

I recently wrote a blog post sharing my opinion on the state of the industry. This topic generated a lot of responses and as I was starting to respond to one, in particular, I noticed the response kept getting longer so I decided that it was deserving of its own post.  This is what oneContinue reading “Response to “State of the Industry””

State of the Industry

I’ve been hearing talk and a few sad stories from friends that are well connected in the photographic industry.  Jeff Caplan, CEO of the Digital Wedding Forum, is my total go-to guy.  He has a handle on this industry and instincts I crave.  He tells me, “Some photographers are worried about sharp downturns in business. Continue reading “State of the Industry”