Attract the photography clients you want

I’ve never met a photographer that had a goal to be the cheapest. I’ve never met a photographer who wanted to get the cheapest clients. In fact, quite the opposite is true.  As I speak with photographers I hear things like: I’m not where I want to be yet, but I’m getting there. I’m workingContinue reading “Attract the photography clients you want”

Is your album company/lab looking-out for your interests?

Do you think your album company or lab would put your interests ahead of their own?  Finao does.  Do you think your vendors would post this message on Facebook and turn down the business to protect the photographers who use their products?  Finao did. Question posted Sheri wrote: My photographer used you to make aContinue reading “Is your album company/lab looking-out for your interests?”

Brides NEED a Wedding Album: Why it should be a Finao Album

A photographer client asked me what he should be saying to his brides about why they should have a Finao album.  Not just any album, but specifically, a Finao album.  I was caught without an immediate answer.  Not good.  I always tell photographers to put down in writing why a bride should book with him/herContinue reading “Brides NEED a Wedding Album: Why it should be a Finao Album”

Tips from the Top | Pepper Nix Photography

We asked some of our uber-cool and esteemed Finaons to share some of their secrets to success when it comes to using albums in their studios.  Pepper Nix, in addition to be loads of fiery fun, is a long-time Finaon and runs a highly-successful studio in Salt Lake City, Utah.  You can check out TONSContinue reading “Tips from the Top | Pepper Nix Photography”

CHOICE: The Heart of Finao

I’ve spent 25 years in the album business and during most of that time I’ve wished I could talk directly to the brides, but professional album companies get censored by photographers.  A bride gets to see what her photographer thinks she should see.  The photographer says, “I don’t want choice.  I offer my brides twoContinue reading “CHOICE: The Heart of Finao”

Selling Albums in your Photography Business

I received an email from a client who was commenting on an email she received from another album company.  She felt that company was basically saying that photographers should sell albums at cost because albums are good for your business.  I certainly won’t take any issue with albums being good for your business, they are. Continue reading “Selling Albums in your Photography Business”

Selling Boudoir & Glamour Photography

Let’s talk glamour and boudoir sessions. These images tend to be of a more personal nature and the sale of wall portraits (the typical goal in portraiture) might be difficult, or even ill-advised.  With these types of sessions, a photographer can risk low or no sales if there is not a specific plan to makeContinue reading “Selling Boudoir & Glamour Photography”

Showing Sample Albums

Having enough samples in your studio to show a client the real depth and breadth of all the products you can offer them can be a challenge.  For many, adequate display space, portability and expense can play against us here.  Studio sample albums, for a realistic feel of the quality of construction of an item,Continue reading “Showing Sample Albums”

Photo Albums: Why CDs should be scratched.

I don’t own a DVD player. True.  I’m not tech savvy or an early adopter.  I just don’t have any need for a DVD player.  My computer is a MacBook Air and does not even have a DVD slot.  My TV is equipped with all kinds of fancy stuff that gives me unlimited access toContinue reading “Photo Albums: Why CDs should be scratched.”

Photography Education Guide (part 2)

Get Educated, Don’t Get Burned Seminars, workshops, online schools, online courses, mentor groups, universities…….what’s it all about and where do you get the most for your money? Missed part 1? Click here to read it first. The most difficult part of getting the information and instruction you are looking for is wading through the myriadContinue reading “Photography Education Guide (part 2)”